ABOUT

CHALLENGE
For FM18, we are heavily focusing the campaign on getting 13-24 year old users into the game for the first time. But this is a huge challenge when you’re up against competitors as big as FIFA. How do you grab our target’s attention away from FIFA and get them playing FM18?

APPROACH
We are delivering a truly digital-first launch campaign that will deliver socially-optimised content and supported through new partnerships (publications x influencers) to deliver scale and authenticity.

EXPECTED RESULTS
Impressions: 131m
Views: 28mv