ABOUT

CHALLENGE
In line with the launch of their new positive living campaign, wagamama wanted to produce a social piece that promotes both mindfulness and positivity in the somewhat less inspiring month of January.

APPROACH
With the launch of the much loved wagamama vegan menu and with Blue Monday on the horizon, we wanted to create something that was both uplifting and inspiring. With that in mind we created the wagamama collaboration series. Steve wagamama’s head chef collaborates on new exciting dishes with awesome chefs from around the globe. First in the series is King Cook of the popular vegan joint Cook Daily. A perfect start to the series to promote healthy living in our very cool, slick short film.

The campaign was run primarily through micro-influencers, pushing people into the wagamama noodle lab in soho to try the new dish. We then finished off vol 1 with a takeover party in the Soho Dean st store.