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"Real men are not scared of doing shitty jobs. And if they can do shitty jobs, then why can’t they do everyday shitty household tasks? In its new campaign, Equal Pay Day showcases men and their work in a super quirky manner to encourage them to reduce the gender pay gap.
In Belgium, the main obstacle to pay equality is part-time work. In fact, 44% of women who work do so part-time, compared to 11% of men. And part-time work generally means also taking care of the children, the groceries, household chores etc. So in reality, part-time work is spending less time at work only to spend more time on less fun tasks at home.
In its latest video, Equal Pay Day shows men with difficult and even downright horrible jobs. Those men are not afraid of doing their shitty jobs day in, day out, but they assume they won’t have to do the shitty jobs at home. This ironic message encourages them to restore the balance and ensure it is not only women who work part-time."