ABOUT

Task
Morrison's wanted new packaging for their value priced noodle range to create standout in the SKU.
Solution
Noodles at ‘Pot Noodle’ end of the market can't take themselves too seriously - just pour boiling water on them and they are ready. So I wanted to create a bit of playfulness whilst retaining product honesty. My solution as you can see was to have a 'noodle doodle' to reflect each flavour. Morrison's loved the concepts. These were then developed and rolled out across their stores.
Shown are my visuals