ABOUT

The organisers of 'MAD-Fest' (Media, Arts & Design) at the University of Westminster offered to pitch concepts of an identity for their yearly festival. The purpose of the event is to "break down the walls" of the school's departments and give students the chance to share their work and ideas with others.



The concept of different departments coming together was reflected in the identity's typeface, which could be applied on the program, wayfinding-system, Twitter-account and T-shirt for all participants.