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Bisto demonstrates the powerful role of the roast in keeping friendships strong in emotive new campaign. McCann London tells the touching through-the-ages story of two women’s friendship over the course of 30-years. The film was directed by Sweetshop’s Nicolas Jack Davies, the director behind last year’s ground-breaking Starbuck’s commercial “What’s Your Name”. Nick elegantly brought together the highs and lows of an ever growing and evolving friendship in his distinctly human and emotive style. The film ultimately reminds us of the good times that are had, when we come together around good food.