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Stacy’s Pita Chips continues its legacy of championing women entrepreneurs through RISE, a short film directed by Nisha Ganatra with original poetry by Rupi Kaur along with the launch of the 2022 Stacy’s Rise Project. Stacy’s teamed up with some of today’s most renowned storytellers to share the journeys of powerful women of yesterday and today, illustrating their ups and downs – because no journey to success is linear. The short ran for one night during the Emmys in 2022 and screened again during the activation event at the 2023 Sundance Film Festival. RISE brought further awareness to the initiative and also helped to educate people on the program's opportunities for entrepreneurs. The campaign garnered 2.75 Billion earned media impressions and website traffic to the RISE microsite was up 300% in one month. To date, Stacy’s has given over one million dollars to 59 female-founded businesses.