ABOUT

I was approached by moonpig to come in and create brand new concepts which would help freshen up the brands overall look and feel across the entire site on multiple platforms. I had complete creative freedom as Art Director/Lead designer where i pushed the brand into a new, fun and bold dimension. I made sure the brand's ethos for being 'fun' and 'quirky' was brought in and I used striking bold colours to contrast against a stark white background allowing the products to pop. I executed 50-60 shots in four days and had a team of four to help ensure the deadline was met.