ABOUT

Monotype, world-renowned type foundry and a long-standing client, came to us for translation of their new cutting-edge website into German.

The challenge
A website packed with technical terminology, creative lines and type-related wordplay would be challenge enough, but we also wanted to retain Monotype’s authoritative yet playful tone of voice. Technical accuracy is paramount, but so is style.

The solution
We carefully prepared master documents, which included briefing on style and wordplay for our specialist translator/editor team. A large number of lines were transcreated, including the clever interactive font sample sections of the site.

German keyword research followed, in collaboration with Maxus, and 130+ optimised terms were skillfully woven into our translations.

A hard deadline for the website launch meant a tight timeframe for the project. Monotype's German team reviewed our translations, and selected their preferred transcreations from the different options given. Bilingual documents containing the source copy and translations side-by-side facilitated the process of content population.

The result
We delivered beautiful, SEO optimised, web copy in German, on brand, on budget and ahead of schedule.