Monotype London

ABOUT


There is no paved way to design a brand for a central bank.
An effective balance between technical and sensitive information, staff-led outputs, and engaging comms is hard to achieve and based on delicate internal dynamics. The Bank of England embraced a new way of communicating through the visual identity, developing the system together with the people who use it. The new identity for the Bank focuses on reaching a wider public with an accessible, relevant, structured, and distinctive approach.
Those four key principles have been the drivers of the entire design process.

MADEIT CREDITS

  • Amalie RosendhalPhotographer
  • Chris MitchellFounder
  • Emily MannersDesign support
  • Heather JefferyProject manager
  • Joshua Perers-CookWeb development
  • Karen ClarkeDesign support
  • Mathew DeavesPhotographer
  • Maxine ShearmanWeb development
  • Melissa RozarioProject manager
  • Paolo ValenzianoProject manager
  • Paulet SadlerPublications and charts design
  • Peter McCabeCreative Director and designer
  • Roberta PigaWeb development
  • Wayne ChapmanWeb development
  • * Matteo RuisiFounder and creative
  • * Lee FunnellPhotographer
  • * MonotypeTypography design
  • * Amalie RosendahlGraphic Designer
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