ABOUT

The brief for this job was relatively simple. Expand on a personal Instagram blog of a holistic nutritionist and monetize her services as a personal fitness coach, her fitness programs, her food recipes, her general health advice and all content promoting "Good, Healthy Eating & Fitness". We would achieve this by creating a full and impactful brand presence, based on a single stylized illustration of the client herself and turning it into one of her favorite exercise tools, the kettlebell. :)