Monika Evstatieva Graphic Designer

ABOUT

Wild Rose is a sisters owned fashion boutique store founded in 2023. The main concept of the owners is helping others unleash their untamed authentic beauty. For this project, I undertook the task of developing a cohesive and compelling brand identity. This encompassed creating a distinctive logotype that captured the essence of the brand, establishing a clear and consistent visual language to guide design decisions, and crafting essential brand assets such as color palettes, typography styles, and graphic elements. Additionally, I curated a comprehensive print suite including business cards, letterheads, and promotional materials, ensuring a unified brand experience across various offline channels. Finally, I provided strategic direction for the website outlook, focusing on user experience and visual appeal to enhance brand perception and engagement online.

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