ABOUT

The campaign thought of 'Kaise Ka Cancer' was based on extensive research. We realised that there is a bigger disease than Cancer, which it triggers at its very onset. It's the condition of the unknown. The patient is faced with too many unsettling questions with no answers in sight. These questions consume the patient more than the disease itself. The 1st step to win against cancer is to have answers to these questions.
Today, India’s reported cancer incidence stands at 15 lakhs with real incidence estimated to be 1.5 to 3 times higher than the reported cases. At the same time, while globally 30% of cancer patients lose their lives as a result of detection at a later stage and 70% of the lives are saved as a result of awareness leading to early-detection; unfortunately, in India, this 30:70 ratio stands reversed, with 70% of lives being lost to late-detection, mainly due to lack of awareness and low penetration of screening programs. The ‘Kaise Ka Cancer’ campaign by Tata Trusts, which has been championing efforts to help reduce India’s cancer burden since 1941, comes as another step necessary in transforming cancer care in India by improving the quality of life of cancer patients and their kin.