Monia Morscio
Digital Project Manager
ABOUT
The Peeing People’ hijacked the streets with raw, unfiltered graffiti—spray-painted figures caught mid-stream, revealing the hidden warning sign of bladder cancer: blood in urine.
Styled after Banksy’s iconic stencil work, these rogue artworks popped up where nature calls—alleyways, sidewalks, and by public restrooms—forcing people to stop, stare, and scan the QR code that led to life-saving information where they could book an appointment with a doctor. The result? A bladder cancer pharma campaign people actually noticed.
MADEIT CREDITS
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MerckClient
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VML ITALYAgency
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Adrian VicenFilm Director -

Agnes MastikianSenior Art Director -

Cameron McGrathCopywriter -

David AcinEditor -

Dirk RossbachManaging Director -

Edoardo VillaJunior Motion Designer -

Federica GattiniDigital Strategist -

Luke O'DriscollAssociate Creative Director -

Marco AdelfioDigital Art Director -

Paula AguirreProducer -

Pete ColesSenior Copywriter -

Rahul ParmarSenior Account Manager -

Stefania SacchettoArt Director -

Rafael PitanguyVP Creative -

MarcoSenior Art Director -

Nicoletta ZanterinoCreative Director -

Francesco MolloGraphic Designer -

Debbi VandevenGlobal Chief Creative Officer -

Khalid LatifGlobal Executive Creative Director -

Paola Perrellicfo -

Antonio Di MariaSocial media manager -

Ingrid AltomareAccount Director -

Valeria PedrazziniAccount Director -

Davide SalaSocial Media Strategist -

Davide LabòDeputy Creative Director -

Monia MorscioDigital Project Manager -

Rafael GenuCreative Director -

Sofia Ines StorziniAccount Manager -

Erika MinazzoliDigital Art Director -

Pierluigi ScozziAccount Director -

Natxo DíazGlobal Head of Craft -

Tatiana GarzonCopywriter -

D&AD -

Elisa CarlettiOperations Manager -

Mel RouthierGlobal Chief Creative Officer, Health & Wellness -

Kamila GodoszDigital Strategists -

Fabio De VecchiExecutive Creative Director



