Monia Morscio Digital Project Manager

ABOUT

The Peeing People’ hijacked the streets with raw, unfiltered graffiti—spray-painted figures caught mid-stream, revealing the hidden warning sign of bladder cancer: blood in urine.
Styled after Banksy’s iconic stencil work, these rogue artworks popped up where nature calls—alleyways, sidewalks, and by public restrooms—forcing people to stop, stare, and scan the QR code that led to life-saving information where they could book an appointment with a doctor. The result? A bladder cancer pharma campaign people actually noticed.

MADEIT CREDITS

  • MerckClient

The Peeing People

*
*
*
*

Comments

Project tags
SHARE