Everyone ignores ads, right? Wrong. We combatted one of our industry’s biggest challenges by hiding our super-rare and super-sought after white Creme Eggs in the last place you’d expect… other brands’ ads! We got the nation to stop skipping and start searching for... ads.

We reached 88% of all UK adults at least five times each, had 15.7 million completed video views across YouTube, Facebook and Twitter and a huge 35% VTR rate on our skippable YouTube ads. Not bad considering 90% of people usually skip this type of ad.
This engagement was the first step into a more involving multimedia experience – in total we hid 42 eggs, which were found a massive 760k times!
Most importantly, sales increased by 9.9%. All the more significant considering Creme Egg is already the UK’s biggest Easter brand.


  • Alexander WarrenAgency Producer
  • Camilla YatesPlanning Director
  • Caroline DavisonManaging Partner Clients
  • Claire SmithSenior Account Manager
  • James HudsonCreative Director
  • Joshua RodriguesMotion Designer
  • Neale HorriganExecutive Creative Director
  • Rob GriffithsCreative Director
  • * ChrisDesign Director
  • * ELVIS
  • * Creative CircleAwards Body
  • * Jason GarfieldTech Lead

Who pooled - Hunt the White Creme Egg