Momentum Worldwide
New York
ABOUT
The global pandemic took away summer family movies. Walmart asked us to bring them back. So, we turned 150 parking lots, in 27 states, into drive-in movie theaters.
305 shows.
23 beloved summer classics.
13 very special celebrity guests.
And 59,978 happy people who got to feel normal for an evening!
Results:
12.3 billion media impressions
5,000 news stories
42 million snapchat interactions

