ABOUT

On World Ocean’s Day 2020, we helped launch Ocean Advocate, Emily Penn’s SHiFT initiative. Targeted at millions of ‘change makers’ globally. Who want to create a plastic free future for our oceans. And unite with local, like-minded activists. ​

Together with SAP, we created a digital platform, using innovative tech so users can identify how they can help tackle ocean plastic pollution. By taking the user through a series of questions to narrow down their sphere of influence. And providing everyday workable solutions so they can personally make a difference. ​

This collaboration is part of SAP’s commitment to deliver a cleaner ocean by 2030.​

Results:​

200K change makers recruited​

$14M of earned media coverage ​

3.8M impressions ​

1.9M video views ​

100% positive sentiment ​

2M individual fans reached​

Generated international coverage ​

Ellie Goulding proactively shared the platform on her social media

Contributor:

Momentum Worldwide has been a Contributor since 10th February 2017.

Invite x3

SAP SHiFT, 2020

*

Comments