ABOUT
On World Ocean’s Day 2020, we helped launch Ocean Advocate, Emily Penn’s SHiFT initiative. Targeted at millions of ‘change makers’ globally. Who want to create a plastic free future for our oceans. And unite with local, like-minded activists.
Together with SAP, we created a digital platform, using innovative tech so users can identify how they can help tackle ocean plastic pollution. By taking the user through a series of questions to narrow down their sphere of influence. And providing everyday workable solutions so they can personally make a difference.
This collaboration is part of SAP’s commitment to deliver a cleaner ocean by 2030.
Results:
200K change makers recruited
$14M of earned media coverage
3.8M impressions
1.9M video views
100% positive sentiment
2M individual fans reached
Generated international coverage
Ellie Goulding proactively shared the platform on her social media