The Premier League's first major international event since the 2016 rebrand landed in Mumbai in March 2017, delivering a once in a lifetime opportunity for India's fans, bringing them closer to the Premier League than ever before. Premier League Live: Mumbai was a content incubator that allowed over 2,000 registered fans to collect up to 8 pieces of personalized content via an RFID wristband obtained on site. This content could then be shared socially via a personal dashboard. The experience itself allowed fans to immerse themselves in a Premier League matchday through a unique Premier League 360 VR experience, while other highlights included coming face-to-face with the Premier League Trophy and meeting all-time Premier League record scorer, Alan Shearer.


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