ABOUT

We turn people into kids again with Oreo! Take one bite of an Oreo, and you feel like a kid again. So, we created an experience that did exactly that. We built a giant kitchen that made everyone feel kid-sized. We even created a giant cookie jar filled with Choco-Chip Oreos. Guests snuck samples and posted hundreds of unforgettable moments to social media. Creating a sampling moment that lived far beyond the physical event.​

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Results:​

104 million media impressions​

150,000 social media engagements​

"We're Converted!" - Marc Jacobs