Momentum Worldwide
New York
ABOUT
There is currently no cure for MS. In fact, no one knows exactly what causes it. Years of discoveries have helped make the condition more manageable but, there is still a high need for further progress. The MS 'Inside Out' experience was designed for Merck, to foster new perceptions, attitudes and understanding across audience types.
In a world where science is more accessible and in-depth than ever, the experience creates a formula for greater awareness and deeper understanding of how our patients feel: to actively change perception of MS in the real world. Experiencing 'a day in the life' of someone with MS to 'Feel Closer' to understanding MS.
MADEIT CREDITS
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MerckClient
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Momentum Worldwide -
Annie CrooksUK Senior Conceptual Designer