ABOUT

The Tomb Raider #SurvivalBillboard experience was a unique one, both for contestants and viewers. The contestants, standing on tiny ledges in the air, had to endure arctic cold, strong winds, wild snowstorms and intense heat, with the last fan standing winning a trip inspired by Rise of the Tomb Raider. To increase the reach of this activation, there was live streaming across Twitch and a bespoke voting microsite.

Winner of 18 Cannes awards.