ABOUT

It's not often that an event causes a 13% jump in a company's stock price, or adds $12 billion to that brand's market cap. But at CES 2021 that is exactly what we did for General Motors (GM). ​

GM wanted to be seen as a technology company. So, we created Exhibit Zero, a totally virtual exhibit for a totally virtual CES. Featuring immersive dioramas, interactive displays, technology deep dives, live virtual keynotes, AR interactions, and in-depth conversations with tech influencer Malcolm Gladwell. ​

Results:​

Best of CES – CNET​

Best of CES – Forbes​

Best of CES – FoxNews​

Best of CES – Digital Trends​

GM stock jumps 13% - New York Times​

$12bn is added to GM market cap – Financial Times​

2,500+ articles​

2,900+ broadcast stories ​

25 million in earned media​

380,000 visits and counting