ABOUT

Over 12 million fans tune into major league baseballs all star week every year. And one brand paid millions to be the presenting sponsor. And to be in every single shot of the broadcast. And that brand was not GEICO. So how could we get GEICO on the game, without paying to be on the game? As the brand that gives people more, we did the only logical thing we could think of. We created a ridiculously, stupidly, incredibly big blue glove. We called it, the GEICO Get More Glove. Then, we gave it to 10,000 fans at All Star. And let them know that if they caught a ball with it, they could win tickets to the World Series. And so for 2 days, those fans got those gloves into nearly every, single crowd shot of the broadcast. 384 times to be exact. That’s 10 minutes of free airtime. Equal to 20, 30-second ads. Or $5M! They were all over social media, the news and even e-bay. For over 86M impressions. Getting GEICO more presenting sponsor exposure—without spending those presenting sponsor bucks.