ABOUT

For the 2nd installment under the award winning #UPTOMISCHIEF campaign, we activated at Rochester Castle. Felix brought mischief to the opening credits of three open air cinema screenings through 3D projection mapping. As the audience were watching the 'traditional' Felix advert they were surprised to see Felix go missing and then suddenly come to life. The audience watched Felix climb the walls of the castle, appearing to be in a series of iconic film sequences, such as Jurassic Park, Jaws and King Kong.

Credit: AFG