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Our UK team inspired bakers and drove new engagement with consumers through a fun and interactive experience in Manchester.
Using AI Technology, guests could digitally sketch their dream cake design and input prompts into an AI generator.
Each visitor left with a bespoke cake-baking box featuring the personalized AI image, and a complimentary cake kit, which they could use to bring their dream of baking to life.

Back to Betty Crocker’s AI-driven Dream Bake Studio project