ABOUT

Our UK team inspired bakers and drove new engagement with consumers through a fun and interactive experience in Manchester.

Using AI Technology, guests could digitally sketch their dream cake design and input prompts into an AI generator.

Each visitor left with a bespoke cake-baking box featuring the personalized AI image, and a complimentary cake kit, which they could use to bring their dream of baking to life.

MADEIT CREDITS

Who pooled - Betty Crocker’s AI-driven Dream Bake Studio