Kev Exley, UK Executive Creative Director at Momentum Worldwide, speaks to The Drum about his favourite ad made for vertical viewing.

Discover why Kev states that ‘Vertical Cinema’ directed by Damien Chazelle is  “solid proof that vertical orientation is anything but a compromise” in the snippet below:

“A single storyline plays out across umpteen Hollywood genres – each scene crafted specifically for 9:16 and totally immersive as a result. Full-screen close-ups and dramatic vertical movement deliver a nine-minute banger that not only advertises what an iPhone’s capable of, but shows off the artistry made possible by the format itself too.”

To read the full article, click here.

(Source: The Drum)