“Pre Covid, immersive experiences at sporting events mainly focused on what people could see – big screens, crowds and players but immersive now means so much more. New experiences will be more focused on sensory immersion, enveloping the consumer in sound, vibrations, sight, and even smell.”

James Noake, UK Senior Event Production Manager at Momentum Worldwide shares his insights on the evolution of immersive sporting events in this piece published by Event Industry News.

Read more here.

(Source: Event Industry News)