“The landscape has massively shifted in the past two years in line with consumer mindsets. The adoption of technology is much higher, providing more freedom for brands on how to engage with consumers. But we’re also seeing brands think and act more integrated in general, viewing the marketing mix as less linear.”

In this piece published by Campaign, Matt Lewis, UK president at Momentum Worldwide shares his perspective on the evolution of the experience landscape.

Read what he has to say here.

(Source: Campaign)