ABOUT

Arnott's Tim Tam is Australia's favourite chocolatey biscuit. So much that they are included in care packages to Aussies living abroad. To drive PR on Tim Tam's credentials as a luxury indulgence, we collaborated with a perfumer to develop the bespoke scent of Tim Tams as an exclusive Eau de Parfum available for purchase online. Thousands of units sold out in 24 hours and production was extended.