ABOUT

Multi-sensory Event Agency Cerise by Moloko Branding Sidekicks. We developed the brand platform, positioning, logo, and visual identity for the multi-sensory event agency Cerise based in Amsterdam. Events are always rich in emotion. All five senses are engaged and this idea became the core of the brand’s positioning. Multisensory experiences were also reflected in the visual identity.

The start of work on event agency Cerise began with a competitive analysis. We looked at other event agencies and the blue ocean for positioning. Everyone at an event has an experience that engages all 5 senses. This is how we came up with positioning a multi-sensory event agency.

When there is clear positioning, a smooth path opens up with opportunities for future ideas. Cerise is the name of the agency for a reason chosen by the client as a symbol of the sweetest detail, like a cherry on a birthday cake. That cherry ended up visually represented in the typography the signature flourish on the brand.