ABOUT

I helped define Direct Eats’ evolving look and feel through several projects including their website reskin, icon development, digital advertising, email design, and partnership proposals. The client’s main concern was that the brand’s limited color palette would prove difficult to apply in practice. To address this concern, I increased the brand’s use of product and food related imagery and also built a robust icon library to add variety. In addition, I decreased the overall use of color in favor of a neutral palette where the DE red is used sparingly for highlights.