Molly Prunka Sr. Art Director

ABOUT

To get back on the map with a younger, internet-savvy audience, Jif successfully hacked a debate that had been raging for nearly a decade. Is GIF, the file format, pronounced Jif or Gif? Hard G or soft G? It seemed as though everyone had picked a side, but what about Jif peanut butter? Simple: there are billions of GIFs but only one Jif. The brand launched #JifvsGif, taking on the inventor of the GIF, professional linguists and millions of keyboard warriors worldwide who had been calling the graphic interchange format the same name as the beloved peanut butter.

MADEIT CREDITS

  • The J.M. Smucker CompanyClient
  • Alan DanzisMedia Vice President
  • Alan WilsonCreative Director
  • Alex OrsonProject Director
  • Allie O'SheaStrategy Director
  • Andrew JewellEditor
  • Andy BirdChief Creative Officer
  • Blake FromkinSenior Copywriter
  • Brooke BamfordCreative
  • Carlyn HudsonDirector
  • Carlyn HudsonDirector
  • Dave FranzeseArt Director
  • Dorina ShararaPrint Producer
  • Erika MaddreyAccount Director
  • Funny or DieProduction Company
  • Funny or DieProduction Company
  • Funny or DieProduction Company
  • GIPHYMedia Production Agency
  • Guillermo EchevarriaDesigner
  • Jake LongoriaCreative
  • Janice ParkExperience Designer
  • Julia BaylisWardrobe Stylist
  • Julia BaylisWardrobe Stylist
  • Kati RehbeckProducer
  • Kylen DeporterAudio Engineer
  • Kylen DeporterAudio Engineer
  • Lauren CharkowCasting Director
  • Lauren WojciechowskiAccount Supervisor
  • Laurie Shulman DerousseauMarketing Vice President
  • Marga JavierExperience Designer
  • Mark MillerCreative Director
  • Michelle SenayProducer
  • Nate VaughanProducer
  • Nate VaughanProducer
  • Nicole Elle KingHair & Make-Up Designer
  • Pamela ThomasProject Manager
  • Pamela ThomasProject Manager
  • Patricia HallockMarketing Executive
  • Pedro PerezGroup Account Director
  • Peter DefriesCreative Director
  • PSOneAdvertising Agency
  • Sharif El NeklawyDirector of Photography
  • TJ FredaCreative
  • Zachary CollopySenior Designer
  • * Erica RobertsChief Creative Officer
  • * D&AD
  • * Molly PrunkaSenior Art Director

#JifvsGIF

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