Molly Baldwin Freelance Art Director and Motion Designer

ABOUT

At Bark & Bite, we collaborated with Spanish footwear brand HOFF to translate their brand into the world of CGI.
I contributed in texturing the classic City Sneaker model to showcase the various styles in their collection. We explored travel-inspired settings to reflect a "city break" aesthetic, producing a series of stills that the creative team turned into posters for HOFF. Additionally, I created animated videos for the studio's social channels, highlighting the versatility of CGI in product branding.

MADEIT CREDITS

  • HOFFClient
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