ABOUT

Following the success of Bloody Bens Bloody Mary mix an opportunity presented itself to extend the brand into the spirits’ space, starting with a Gin (further leveraging existing relationships).

We refined our positioning, still true to the Bloody Bens brand ‘anything but ordinary’ ethos, for the spirits world – focusing on experimentation, flavour and, ultimately, ‘escapism’.

The design is inspired by this positioning opportunity and works to bring all the senses to life, encouraging stand out, engagement and conversation (we want consumer and trade to pick it up, touch it and talk about it).

We accomplished this through use of heavy embossing, colour gradients, engaging personalised story and a more elegant structure, all helping to drive home the flavour and botanical profiles, alongside the dreamlike aspirational consumer mindset.

Results include 30+ stockists in the first 2 months and over 200 bottles sold pre-launch with a further 500 sold in the first 4 months.