ABOUT

The task was to creatively re-launch Grand Café coffee to improve engagement with current and new customers. My solution was to redesign the logo and packaging, followed by a launch campaign. A fresh logo was needed to improve the visual aesthetic of the product. The packaging lacked imagination and didn’t have anything that makes it eye catching and looks generic. A fresh and modern design with a twist will restore life into this range of coffee beans. A new logo and fresh packaging design needs to be relaunched to improve the engagement with their customers.