ABOUT

Part of the art direction assignment for my HND was to create an advertisement from an object, the brief stipulated I could not advertise the intended purpose of the object.
My object was a key and I used this to advertise the TFL Oyster card as it is the key to getting around the London quickly and simply. The art work is based on the London tube map (2012 version) with the lines reshaped into a key and TLF logo. The tube map has been one of my all time favourite pieces of design and I was especially pleased to be able to incorporate it into one of my projects. The project itself would be easily recognisable to anyone, and became a class favourite.