Moacyr Netto Creative VP


Virtual Racism. Real Consequences.
Does a comment on the internet causes less damage than a direct offense?
For those who comment, it may be. But for those who suffer it, the prejudice is the same.
So, in partnership with billboard media companies, we put on the streets real racist comments posted on Facebook and Twitter,
near the houses of the offenders. We omitted names and faces of the authors - we had no intention of exposing them.

We just wanted to raise awareness and start a discussion, in order to make people think about the consequences before posting this kind of comments on the internet. Because, after all, the worst enemy of racism is silence.


Cannes Lions - Bronze
Cannes Lions - Silver
Cannes Lions Bronze
Clube de Criação Social Idea Grand Prix
D&AD Wood Pencil
El Ojo Bronze
El Ojo Silver
Webby Awards Winner


Annual 2022 JudgeB to B Contributor:

Moacyr Netto has been a Contributor since 4th January 2017.

Invite x3

"Mirrors of Racism" Campaign