
Moacyr Netto
Creative VP
ABOUT
Estrela is the biggest toy manufacturer in Brazil. They asked us to relaunch a successful toy train from the eighties. We answered with a crazy challenge in order to make old fans transfer their passion to potential young customers. This work was featured on Cannes 60 Years Game Changers book.
AWARDS
Bronze El Ojo
Cannes Lions - Gold
Cannes Lions - Silver
Gold El Ojo
Gold FIap
Gold Wave Festival Bronze
Gold Wave Festival Cyber
Gtand Prix Colunistas
Winner La Copa de Ibero America FIap