Moacyr Netto Creative VP

ABOUT

To create an aura of exclusivity for the new C&A Gisele Bundchen Collection we created an app that blocked your Facebook friends from buying the same look you had already bought. And if both of you wanted it at the same time, you had to fight each other to get it.

AWARDS

Cannes Lions - Bronze
Clios - Silver
El Ojo Bronze
Fiap Silver
New York Festivals Bronze
Silver Fiap
Wave Festival Bronze

MADEIT CREDITS

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