ABOUT

Metis is a brand identity project by M — N Associates for VitaDairy's pre-teen milk line. The scope covers naming, brand strategy, character design, custom typeface (MN Metis Sans), packaging system, digital experience, and brand governance.
At the center is Vitrô, Metis's official mascot and a certified Gen Alpha. Carefree, optimistic, and completely unbothered. Developed through an AI-assisted sketching process, reflecting the generation it was built for.
In a category dominated by trustworthy greens and clinical whites, Metis chooses to be irresistible.