ABOUT

Commissioned over 500 projects from residential to famous retail and F&B chains in Vietnam, KSOUL Studio is a rising architecture & interior practice, founded and led by Huỳnh Thế Nguyễn. His firm plays an important role to reshape modern Vietnam shopping streets into hustle and bustle, crowded ones with startups for youngsters.
The charm of this concept started from K in Ksoul, which stands for kinetic. We created a system echoing the flexibility of interior setup and inspired by geometric shapes of drawing plans. While maintaining minimalism within the system, we manage to show how playful and responsive across applications this can be. Adapting into custom K's arms, it turned the logo into a characterful contemporary dynamic symbol rather than a solid one.
Contrasting with dynamic geometric graphics, a custom grid system was designed to maintain the root idea and create a meticulous fitting layout for every facet of the brand.