ABOUT

Launched to be the fashion voice speaking up for all those hearts yearning for the delicate scent of natural and freedom plants and flowers, the inspiring gradient hues of infinite skyline, the warming hug of morning sunlight and the gentle touch of warming tropical Vietnam breeze, where Gaieté came from. Gaieté dedicates itself to the maximal-floral details, high quality produced garments and meticulous stitching work to comfort natural lovers. Focusing mainly on e-commerce experiences to provide special caring, we took delivery package into account and developed into a wonderful mystery box with fine material details while market is crowded with brown carton boxes and tapes. Through this way, unboxing relationship becomes performative and memorable. Added to develop story, brand's logotype is a typographical customised script appropriately reflecting sophisticated yet elegant products and services and inspiring by the founder's freedom spirit.