ABOUT

With every Money20/20 show, the brief was to enlighten and inspire the delegate in new and inventive ways. The look and feel of the show needed to be utterly different to all others, past and present.

With Alchemy, we wanted to reflect the current state the industry was in. There was so much happening: launches, research, developments, collaborations, that we felt this was like chemistry. Influence came from a stereotypical mad scientist’s lab, using blackboards with crazy number equations and bubbling bottles, pipes, and conical flasks.

As this was deemed the centrepiece of the show for the main stage, we decided to create our own laboratory. The set was designed to look like one giant screen (and it was HUGE!) This gave us complete control over the platform. Continuing our relationship with MMMultiply, we got to work on creating this enormous lab. Six different scenarios covered all eventualities on stage. The crescendo of the animation generated a gyroscopic portal, which acted as the backdrop of the content sessions.