Michael McCallum Creative Director

ABOUT

Gunshots echo through Baltimore's streets, and the victims pour into LifeBridge Health's ER. For Maryland's largest healthcare network, this is personal: Maryland is ranked 9th among states with the highest rates of gun homicides.
Yet, Maryland’s actually among the most progressive states with gun control legislation. What’s going on?
“Stop the Iron Pipeline” is a campaign bolstered by an original track with a soul-arresting music video that, with the help of GRAMMY-nominated hip-hop artist Logic, gets to the core of a city’s deadly problem while calling for a solution.

MADEIT CREDITS

  • LifeBridge HealthClient
  • Adam RosenbergVice President
  • Ali DemosGroup Strategy Director
  • Brooke MaleyMarketing Manager
  • Carmen CramerGroup Business Director
  • Dylan SimelCreative Director
  • Emily KaufmanCreative Director
  • Hudson GreenDirector
  • Jaye ThompsonCreative Director
  • Jeff PerrecaCreative Director
  • Jeff StevensonExecutive Producer
  • Jill BloomAssociate Vice President
  • Joey BarbalacoExecutive Producer
  • Johnny HernandezExecutive Producer
  • Katelyn DiekhausSenior Business Director
  • Ken JacksonProducer
  • Mark NikajProject Director
  • Monét GuthrieMusical Arranger
  • Neil MeltzerChief Executive Officer
  • Nick SugaiCreative Director
  • Nikita MerrinBusiness Affairs
  • Rick SouzaDesign Director
  • Scott GoodsonCEO & Founder
  • Steve ScutellaroGeneral Manager
  • Steve WrightMusic Director
  • Sydney FerlegerExecutive Producer
  • Tyler DeAngeloChief Creative Officer
  • Vanessa MerrinHead of Production
  • * D&AD
  • * Stephanie NorrisExecutive Producer
  • * Michael McCallumCreative Director
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Stop the Iron Pipeline

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