Maria Art Director | Designer Director

ABOUT

Timberland wanted a strategy to launch their new range of Sensorflex footwear to a young, contemporary European audience.
We wanted to create a campaign that would reflect the contemporary, fun side of the footwear whilst also referencing it's authenticity as a quality product.
Deciding that the conventional models would not be the best choice to tell this story, we searched for young, creative and inspirational people that were starting out in their respective industries to be the face of our campaign.

To complement the abstract above-the-line imagery, we created an Instagram and Facebook campaign, with positioned the models on a brightly coloured background as if floating.For those backgrounds we created patterns that were all inspired on the sensor flex shoes, either the shoelaces, the soles or the fabric texture.

MADEIT CREDITS

  • * DuncanCreative Director
  • * MariaSenior designer/Art director - Design/Advertisin
studiopro:Maria was verified as a studiopro on 18th March 2022 Project featured: on 31st May 2016

Timberland Social Media Campaign

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