ABOUT

client. Ocean Stitch
brief. branding, strategy and brand activation
role. creative director | art director | design director 

The Challenge
The challenge was to deliver a brand that builds awareness of Ocean Stitch brand, the quality and distinction of its products marked by the details of each piece.

The Strategy
Ocean Stitch wanted a strategy to launch their new fashion brand to a contemporary and cosmopolitan men and their children.

We wanted to create a brand that would reflect the bold, trendy, contemporary, and fun side of the collection whilst also referencing its authenticity as a product quality but also the importance of the details in the products.
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The name 'Ocean Stitch' came up while doing a trip made to an island in Atlantic Ocean. The logo, used in all garments, is a “stitch”, resembling a diamond that depicts the movement of marine waves but also represent how easy we can purchase any garments, no matter where we are. The logo is also built from our unbeatable blueprint.

By highlighting the product benefits and reflect them on the brand identity, we give our consumers more reasons to believe and buy.