ABOUT

IKEA was looking to show IKEA FAMILY members in an emotional and modern way the benefits of being an IKEA member. The word 'FAMILY' translates the idea of being a club for everyone - family or not - where members share a sense of belonging and are brought together by the love of beautiful design.

To do that we designed a DM where every image is a personal, documented glimpse into someone’s real life. We explored te their personal take on home–styling, their lives and the people that matter to them.

Annual 2016 Shortlist | IKEA Family | Direct Mail