Maria Art Director | Designer Director

ABOUT

The challenge was to deliver a social-first campaign that builds awareness of Timberland’s new boat shoe collection and disrupts their traditional image.
To celebrate Timberland’s new colourful collection of boat shoes we will tell the story of a reimagined icon; a traditional design that’s been given a refresh.

By showing the classic model being transformed into a multitude of shades, we will demonstrate that not only does this collection pack a stylish punch, it’s also built from our unbeatable blueprint. By highlighting the product benefits that make the boat shoes the best, and showing that these points and processes remain intact, we give our consumers more reasons to believe and buy.

For the ‘a stroke of genius’ campaign we've created a graphic suite of images and animated GIFs that bring to life and build on the above-the-line creative and tag-line — ‘classic meets colour.’

MADEIT CREDITS

  • * DuncanCreative director
  • * MariaCreative senior and lead designer
studiopro:Maria was verified as a studiopro on 18th March 2022 Project featured: on 3rd August 2016

Timberland Stroke of Genius Campaign

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