ABOUT
A fully CG product commercial for a premium vodka brand, built entirely in 3D from asset creation through to final render. The project included bottle modelling, label recreation, look development, lighting, shading, animation, rendering, and compositing, with a focus on controlled reflections, refined materials, and a polished premium finish.
The visual direction leaned into dark faceted environments, metallic forms, and crystal details to give the product a sleek and elevated screen presence. Every shot was designed to highlight the bottle’s shape, label design, and finish with careful control over light, texture, and movement. In short: all 3D, no camera crew, no melting ice, no last-minute fingerprint on the bottle.
AWARDS
A Design
Back to Prime World Class - Video commercial project
Markiyan Kanyuka
Cinematographer
United Kingdom
OLHA ZOLOTAR
Video Editor, AI creator
United Kingdom
Elisabeth Grosse aka LIZITA
Graphic Designer
United Kingdom
Toby Griffin
Freelance Sound Engineer, Toby Griffin
United Kingdom
Alex Berezyuk
Motion Graphics Designer, Altium
Poland
David Brown
Photographer, David Brown Photography
United Kingdom