ABOUT
A fast-turnaround AI hybrid commercial for Zibert, created from archive blue-screen footage that had been shot years earlier and reworked into a football-themed campaign after the brand secured match sponsorship at very short notice.
Our role was the AI/VFX post-production: keying the original foreground actors, creating a new match-day world around them, generating football supporters and background action with AI video, and building pub, club and stadium environments to fit the campaign. The final integration used traditional VFX craft: blue-screen keying, spill control, edge work, light wrap, compositing, colour matching, clean-up, label replacement, and final polish.
The client also requested a product label replacement at the last minute, which made the deadline even sportier. A proper match-day rescue job: archive plates in, AI backgrounds around them, finished campaign out. 4 different final videos.
Back to AI Hybrid Match-Day Promo for Zibert. Football project
Markiyan Kanyuka
Cinematographer
United Kingdom
Alex Berezyuk
Motion Graphics Designer, Altium
Poland
David Brown
Photographer, David Brown Photography
United Kingdom